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Marketplace masters:how professional service firms compete to win

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In today's knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, and financial advisors, face a dazzling array of opportunities and challenges. In order to compete effectively, they need a disciplined approach for detecting market shifts, harnessing their competitive advantages, and developing service offerings that will attract the most profitable clients. Drawing from a five-year study covering thousands of firms, Suzanne Lowe presents the three building blocks of a market-driven infrastructure-looking out, digging deeper, and embedding innovation-and identifies eleven core skills that any service firm can apply to master the marketplace and achieve long-term competitive success.

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