- About Author
This best-selling book presents a balanced view of business—the strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Readers not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. Chapter topics cover conducting business in the global economy; starting and expanding a small business; managing a business, information systems, and production; managing employees; developing marketing strategies to satisfy customers; and managing accounting and financial resources. For individuals who want to pursue and obtain satisfying business careers.