Information technology & financial services:the new partnership
- About Author
· Extensive use of case studies makes this an immensely practical book· Coverage is globalBoth retail and wholesale banks can offer new and improved levels of customer service from the development of new electronic "virtual markets." This book provides a thorough examination of the benefits that can be developed between banking and information technology.At the core of the book are the many case examples from retail and wholesale banking where information technology has been successfully used. Coverage is comprehensive and global--from building the view of the customer (Bank One, USA) to the role of the branch network (Zürcher Kantonal Bank, Switzerland) to electronic banking services for corporate customers (Royal Bank of Scotland) among others.