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Political branding strategies : : campaigning and governing in Australian politics

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內容簡介top Political Branding Strategies 簡介 Political Branding Strategies examines the branding of the Australian Labor Party across seven years, three general elections and two leaders. Spanning three brands Kevin07, The Real Julia, and the Labor party itself, a new framework is employed to understand and evaluate branding, and to assess the successes and failures of the party's political branding over this period. Using two real-life case studies, the book demonstrates how branding shapes everything from the presentation of leaders to policy pitches and party slogans, and contains crucial lessons for practitioners, researchers and citizens of democracy on the role of branding in the success of political parties.

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