Search Catalog > Book
Check-outs :

Marketing : : an introduction

  • Hit:97
  • Rating:0
  • Review:0
  • Trackback:0
  • Forward:0

轉寄 列印
  • keepsite
  • Introduction
  • About Author
  • Collection(0)
  • Review(0)
  • Rating(0)


1.Guide Student’s Learning
The Marketing Journey presents five major Customer Value and Engagement themes. The innovative customer value framework uses is a five-step marketing process model:
(1)Creating value for customers in order to capture value from customers in return
(2)Customer engagement and today’s digital and social media
(3)Building and managing strong, value-creating brands
(4)Measuring and managing return on marketing
(5)Sustainable marketing around the globe

2.Encourage Students to Apply Concepts
Marketing at Work highlights provide countless in-depth, real-life examples and stories from Netflix, Google, Amazon, Nike, Harley-Davidson, and more, which engage students with basic marketing concepts and bring the marketing journey to life. Every chapter contains a First Stop opening story plus Marketing at Work highlight features that reveal the drama of modern marketing.


■作者簡介Gary Armstrong現職:University of North CarolinaPhilip Kotler現職:NorthWestern UniversityMarc O. Opresnik現職:St. Gallen Management Institute

Must Login
Must Login
Must Login
Must Login