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How to win at CRM : : strategy- implementation- management

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簡介

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. This book delivers a winning approach to CRM strategy, implementation, and management, by combining a survey of existing CRM literature with real-life experiences drawn from the author extensive experience. In three detailed sectionstrategy, implementation, and managementhe text explores psychology, software design, maintenance of CRM systems, methodology, potential pitfalls, and solid recommendations.

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. This book delivers a winning approach to CRM strategy, implementation, and management, by combining a survey of existing CRM literature with real-life experiences drawn from the author extensive experience. In three detailed sectionstrategy, implementation, and managementhe text explores psychology, software design, maintenance of CRM systems, methodology, potential pitfalls, and solid recommendations.

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