|aReinventing capitalism in the age of big data /|cViktor Mayer-Schönberger and Thomas Ramge.
|aNew York :|bBasic Books,|cc2018.
|a273 p. ;|c25 cm.
|aIncludes bibliographical references (p. 229-260) and index.
|tReinventing capitalism --|tCommunicative coordination --|tMarkets and money --|tData-rich markets --|tCompanies and control --|tFirm futures --|tCapital decline --|tFeedback effects --|tUnbundling work --|tHuman choice.
|aDiscusses how data is replacing money as the driver of market behavior and shares predictions for how data will revolutionize the market economy and make cash, banks, and big companies obsolete. --Publisher.
From the New York Times bestselling author of Big Data, a prediction for how data will revolutionize the market economy and make cash, banks, and big companies obsoleteIn modern history, the story of capitalism has been a story of firms and financiers. That's all going to change thanks to the Big Data revolution. As Viktor Mayer-Sch?nberger, bestselling author of Big Data, and Thomas Ramge, who writes for The Economist, show, data is replacing money as the driver of market behavior. Big finance and big companies will be replaced by small groups and individual actors who make markets instead of making things: think Uber instead of Ford, or Airbnb instead of Hyatt.This is the dawn of the era of data capitalism. Will it be an age of prosperity or of calamity? This book provides the indispensable roadmap for securing a better future.