|aThe rise of the curator class :|bchanging the way we buy, sell, and make everything /|cSteffon Davis.
|aSanta Barbara, California :|bPraeger, an imprint of ABC-CLIO, LLC,|cc2019.
|axii, 174 p. :|bill. ;|c25 cm.
|aIncludes bibliographical references and index.
|aWeb 1.0 -- Web 2.0 -- Dawn of the curation age -- Curators transform marketing -- Curators revolutionize buying -- The war for curators -- Curation concepts -- Curation principles -- Curation practices -- The collection -- Start curating -- Curate in a world without good or bad taste -- Similarity and difference.
|a"Curation is set to overturn the $2.2 trillion global creative industry, revolutionizing how we create, market, and discover content. In the era of content overload and fake news, in which everything to buy, listen to, read, or watch is available online, there is one group of people who have learned to thrive in this climate of superabundance: the curator class, whose influence and power grows as more people look to them as guides. This new curator class is rewriting traditional curation, tackling the overload and making sense of it for others. In the past, curation was available to an elite few. Now, internet platforms such as Pinterest, Spotify, and Twitter empower hundreds of millions of people to curate their ideas for anyone who may be interested, revolutionizing how content is marketed and sold. The Rise of the Curator Class explains how curation is disrupting internet commerce as consumer trust moves farther away from traditional brands and closer to the curators who lead tastes, and it equips readers to think critically about how curation can work for them."--Dust jacket.
Pairing "big ideas" in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "humanization" movement that is restructuring the internet• Describes the current state of content overload and how curation is solving it• Explains how curation changes the structure of the internet and economy as legions of consumers demand curated experiences to cut through the noise• Delivers a new toolkit for anyone—in marketing, advertising, sales, content creation, or product development—seeking to stay or become relevant in an increasingly curation-centric marketplace• Provides strategic advice to make passionate audience segments, the opposite of mass marketing, work for you—whether you're buying, selling, or creating
Steffon Davis is a product manager working on autonomous vehicles at Uber within its Advanced Technology Group in the San Francisco Bay Area. He is also the founder of the curation analytics platform Curalytics.