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Generating and sustaining nonprofit earned income:a guide to successful enterprise strategies

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Generating and Sustaining Nonprofit Earned Income is the essential hands-on guide for helping your organization achieve greater financial stability through a diversified stream of revenue. In collaboration with the Yale School of Management – The Goldman Sachs Foundation Partnership on Nonprofit Ventures, this important resource identifies best practices for generating a reliable earned income stream and ultimately freeing your organization from excessive dependence on foundations and other donors . In this book, editors Sharon M. Oster, Cynthia W. Massarsky, and Samantha L. Beinhacker collect the best thinking from the business, nonprofit, and government sectors on how to establish and manage an earned income venture. Generating and Sustaining Nonprofit Earned Income is filled with concrete lessons and sound business strategies that can significantly benefit your organization's internal capacity and financial health. The book covers a wealth of topics, including: Leadership strategies for managing a nonprofit enterprise Targeting the market and developing a marketing plan Techniques for pricing goods and services Legal and tax considerations Securing financial capital Pitching your venture Forming strategic alliances The fundamentals of implementation Deploying resources effectively Assessing social impact and financial return Taking your venture to the next stage of development If your organization has done its pre-testing and feasibility analysis and is ready to start operating an earned income venture, this is the book for you.

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