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Insourcing innovation:how to achieve competitive excellence using TRIZ

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Structured innovation is a key goal for every organization whereby they more effectively meet the needs of customers and operate more efficiently. Insourcing Innovation demonstrates how to transform business using the theory of inventive problem solving (TRIZ) along with applicable tools and techniques. Providing a practical framework, this book presents the tactical and strategic aspects of TRIZ, its methodology, and its components. Real-world case studies illustrate how TRIZ can be applied in an organization. It also discusses how structured innovation is part of total performance excellence, examining key aspects of business excellence and how they are related.  

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