- About Author
Using the visual language of chemical elements and the periodic table, this book takes a journey through the natural process of creativity-- experiment, refinement, solution--using chemistry as a metaphor for the creative process. Phase one is combustion, which occurs when the disparate elements of the studio--designers, illustrators, photographers, writers and web designers--come together and spark a chain reaction of ideas and thoughts in repsonse to new projects. Phase two, solution, presents the results of the chemical process--the solutions Fold 7 have provided. The Chemistry typeface, which features throughout, was specially designed for the book.